Brett Minchington

International Employer Brand Masterclass
with Brett Minchington

14. november 2019
Tallinn / Eesti

WHEN?

November 14th, 2019
9:00 – 17:00

WHERE?

Kultuurikatel
Põhja pst 27a, Tallinn

Join us when Brett Minchington travels to Estonia on 14th of November 2019 as part of his Employer
Branding Global Tour which has been to more than 56 cities in 38 countries since 2007, training
thousands of leaders in employer brand leadership and strategy.

Spend a day with Brett and local leaders who will share best practice insights on employer branding,
leadership, technology, social media and key workforce trends from around the world and learn how to
apply this to your company to attract and retain the talent to drive growth.

Agenda:

9am – 9:30 am gathering and morning coffee
9.30am – 9:40 Welcoming words (Instar EBC CEO/Partner Kersti Vannas)
9:40 am – 11:15 Part I: Global Market Overview and Employer Branding Best Practices
Part II – Developing an Employer Branding Strategy
11:15 – 11:45 coffee break
11:45-12:00 The Most Attractive Employers in Estonia (Instar EBC, Kersti Vannas)
12:00 – 13:00 Part III – Employer Brand Activation/Communication Channels
Part IV – Employer Brand Management and Metrics
13:00 – 14:15 Lunch
14:15 – 14:45 Felix Kolodzinski (Employer Branding Lead, Accenture), including Q&A
14:45 – 15:45 Part IV – Employer Brand Management and Metrics (Continued)
15:45 – 16:15 coffee break
16:15 – 16:45 Part V – Future Trends in Employer Branding
16:45-17:00 concluding words
17:10 – 18:30 networking with cocktails and cake *
19:00 – 22:00 Dinner for VIP ticket holders

The event is held in English!


*There might be minor changes in the agenda.

In this highly engaging & interactive International Masterclass you will:
Share in the latest global developments, research, trends and best practices in employer branding.
Learn how to adopt a strategic approach to employer branding and how this impacts on talent
acquisition, employee engagement, customer sales, revenue and growth.

Understand the role of technology, AI, machine learning, robotics, mobile and social media in leveraging your employer brand and why a clearly defined social strategy is critical to optimizing performance in the new business environment. Learn how to define key ROI metrics and accountabilities for your employer brand strategy. Learn how to apply employer branding best practice strategies and tactics used by brands such as Google, Facebook, IKEA, Heineken, Salesforce, Adidas, SAP and Virgin Media. The future of employer branding and how to adapt to key workforce trends. Leaders will have the opportunity to ask questions and clarify any perceptions or queries they have about employer branding or their own strategy/approach.

You will leave this masterclass with numerous strategies, tips and case studies on global ‘best practice’ employer branding. The learnings from this masterclass will provide a clear pathway for your employer brand strategy and workforce management plan.

Presenters

Brett Minchington

Key experiences:

International employer brand strategist & author
Published 8 books and 100+ articles & whitepapers
More than 2 million views on articles & whitepapers
12 Global speaking tours 2007-2018
2 million air kms travelling the world training leaders
Trained 1000’s of leaders in more than 55 cities in 38 countries
The world’s most published author in employer branding
Chaired Employer Branding Summits in 12 countries
Led 6 global research studies
Founded the world’s largest employer branding event, World Employer Branding Day
Designed and launched the world’s first accredited Employer Brand Leadership qualification
Founded Employer Branding College
Employer brand strategic advisor to leading agencies and companies around the world.

Felix Kolodzinski

About Felix..

… as a people & experience marketer, he is an outspoken advocate for candidate-centric employer branding.
… he has 10+ years recruiting & event marketing expertise, double employer branding award winner & employer branding heavyweight.
… his passion lies within the power of emotions and an end-to-end talent narrative.
… he is developing his employer branding strategies to inspire, lead, change and connect. Creating talent touch points, far from the ordinary.

Kersti Vannas

Kersti Vannas – founder and CEO of Instar EBC

Kersti ….
… is one of the first employer branding experts in Estonia, having been active in this field for 13 years.
… with Instar is a partner in HR, marketing and communication field.
… conducted different surveys on Estonian people, including students and their work expectations
… has initiated Most Attractive Employer award and has been organizing Most Attractive Employer Day since 2015.
… led numerous employer branding projects in smaller and bigger organisations in Estonia.

Tickets

CONFERENCE TICKET

399€ + VAT

Includes:

  • 1 ticket to the conference
  • 2 coffee breaks and buffee lunch
  • Cocktails and cake after conference (17:10 – 18:30)
  • Employer Brand Excellence-A Case Study Approach E-book by Brett Minchington
  • Your organisation’s career page and social media usage audit by Instar (will be carried out starting 01.10.2019)
buy ticket

VIP GUEST TICKET WITH EXCLUSIVE DINNER

449€ + VAT

Includes:

  • 1 ticket to the conference
  • 2 coffee breaks and buffee lunch
  • Cocktails and cake after conference November 14th 17:10 – 18:30
  • Employer Brand Excellence-A Case Study Approach E-book by Brett Minchington
  • Your organisation’s career page and social media usage audit by Instar (will be carried out starting 01.10.2019)
+ Exclusive dinner with Brett Minchington November 14th 19:00 – 22:00
buy ticket

vip organisation

Once in a lifetime opportunity for your organisation to have 1h one on one meeting with Brett Minchington himself!

Ask more from Kersti
kersti.vannas@instar.ee


Getting there and parking information

Parking information You can find HERE.